It goes without saying that marketing automation software is used or planned by firms of all sizes.
The reasons for this are obvious:
- save time by automating monotonous processes
- enhance lead creation
- scale their business
- streamline operations by integrating with other services
- … all without breaking the budget
However, because there is such a wide variety of marketing automation tools on the market, marketers and decision-makers must thoroughly assess and select the best technology for their purposes.
As a result, this blog article will show you the best marketing automation solutions for each use scenario, ensuring that you don’t waste money on a technology you don’t need.
What Is Marketing Automation and How Does It Work?
The use of technology (i.e. software) to manage and automate marketing operations across different channels is known as marketing automation. Businesses can target customers at the correct moment with individualized communications based on their interests, activity, and other criteria with marketing automation.
Personalization in marketing campaigns is not only desired, but also expected by modern customers, as evidenced by the fact that 91 percent of users believe marketing automation is critical to the overall effectiveness of their online marketing efforts. Let’s discuss marketing automation software now that we’ve reviewed the definition of marketing automation.
Marketing automation software is a broad phrase that refers to any software that helps firms automate and streamline their marketing operations in order to attract more consumers, generate revenue, and enhance overall marketing efficiency.
The present marketing automation landscape is plainly cluttered, with over 100 systems covering diverse use cases, verticals, budgets, and so on. Businesses are having a difficult time choosing the correct technology for their needs.
So, to simplify matters, here are some important marketing automation software use cases in current digital marketing:
- Email marketing: consumers’ online behaviors, events, and lead scores are used to automatically trigger email campaigns. Email personalisation, branding, and deliverability can all benefit from automation.
- Lead management: leads are automatically qualified and evaluated based on demographics, online behavior, and other factors using lead scoring and grading tools. Drip campaigns can also be automated to distribute relevant messages at regular intervals.
- Automation solutions for social media marketing enable the scheduling of postings such as surveys, giveaways, and referral programs. Customer sentiment can also be measured using metrics such as likes, comments, and retweets.
- Advertising: automate tailored adverts to guide buyers through the sales funnel. If a consumer returns to a product numerous times, for example, the automation software can serve adverts based on where they are in the customer journey.
- Workflow management is the automation of procedures that require multiple users’ input.
- An all-in-one marketing automation platform is a collection of tools that allows customers to handle all areas of their company’s marketing operations in one place.
Now that you’re up to speed, let’s look at the finest marketing automation tools, which have been meticulously organized into key categories so you can select the one that best meets your requirements!
All-in-one Marketing Automation Software
All-in-one marketing solutions may streamline your marketing operations and save you time on everything from email automation to lead nurturing and customer data management.
Paid plans are available. Starts at $9/month with a free 30-day trial (sign up here)
Feature that sets it apart: Automated workflows that are simple to set up
Moosend is one of the greatest all-in-one marketing automation software solutions available, with features that will help you automate your efforts and increase your lead production. How? The service, which includes an advanced workflow builder, pre-made email newsletter templates, landing pages, and forms, is one of the greatest all-in-one marketing tools available.
The platform gives you the tools you need to nurture your audience with email marketing campaigns, grow your list and segment your audience for better targeting, and track crucial metrics to gauge your success.
Furthermore, the platform’s personalisation tools allow you to automatically provide material targeted to your subscribers’ specific needs. Overall, Moosend is a low-cost platform that includes comprehensive marketing automation tools, lead generation tools, reporting and analytics, integrations, and more.
- Advanced marketing automation can help you run your business more efficiently
- Automated workflows that have already been created to save you time.
- To give more tailored content, personalization capabilities are available.
- To increase your lead generation, use landing pages and an online form builder.
- Monitoring your performance using real-time monitoring and analytics
- Connect your apps and boost your productivity using integrations.
All current capabilities, including the email and automatic workflow editors, pre-made newsletter templates, SMTP server, and more, are available for $9/month. You may also create a free account to try it out (no credit card required).
Paid subscriptions start at $50+ a month, with a free plan available.
Visual workflow editor is a unique feature.
HubSpot is one of the greatest marketing automation software options, with a focus on customer relationship management (CRM). The service focuses on inbound marketing and includes an easy-to-use workflow tool that allows you to automate repetitive processes using a visual interface.
Through a series of drip email campaigns, HubSpot’s marketing automation software streamlines your lead nurturing process. You may also assign them particular goals to ensure that your email marketing approach produces the intended outcomes. The platform’s workflow editor includes a simple visual builder that allows you to create multi-stage journeys for your audience. Finally, HubSpot’s CRM tool and Salesforce allow you to copy values, score leads, and share data.
Overall, HubSpot is an excellent marketing automation platform that integrates a variety of automation tools for your marketing and sales teams. However, if you don’t have a large budget, HubSpot might not be the best option for you.
- Multi-step marketing workflows and a visual automation builder
- Effective lead handling with a powerful CRM solution
- To increase lead generation, use a landing page building tool.
- A/B To find the winning combination, use this tool.
- Predictive Option for lead scoring
- Various CRM connectors, as well as others
HubSpot offers a 1,000 marketing contact free plan. However, if you want to use the tool’s extensive automation features, you’ll need to upgrade to a Professional premium plan, which starts at $800 per month.
Feature that sets it apart: Cross-channel nurturing that is intelligent
Marketo is a marketing automation platform that aims to improve customer experience at every touchpoint and simplify the customer journey. To do so, the service uses behavioral tracking and advanced analytics to help you target your audience.
Furthermore, using AI optimization, the product provides significant content personalization features to give experiences personalized to each customer. This marketing automation software also provides you with the tools to expand your lead scoring models utilizing intelligent procedures, as well as a customer data environment that segments your target audience based on integrated profiles and engagement history.
Marketo includes a cross-channel interaction function that allows you to engage with your customers on their preferred channel if you want to establish an omnichannel or multi-channel marketing strategy.
Marketo is a terrific automation solution for boosting your marketing efforts and streamlining your marketing procedures in general. For SMEs, though, it may be too expensive.
- Personalization of content using artificial intelligence
- Data-driven marketing environment
- Tool for creating landing pages
- Lead nurturing tools that are dynamic
- Analyses of marketing impact
- Pricing by Marketo
- Only a free product tour is available for Marketo Engage, which covers email, nurturing, automation, and other topics.
- There are four paid plans available, but you’ll have to contact the sales team to learn more about them.
- Pardot is the fourth tool.
Pricing: Paid plans start at $1,250 per month, with a free trial available.
Feature that sets it apart: Salesforce CRM is integrated.
Salesforce’s B2B automation solution for large businesses is Pardot. The tool is the most expensive of the bunch when compared to the others. Pardot is a no-no for small enterprises if they don’t have the budget.
In terms of features, Pardot uses AI-powered tools to help you manage your leads more effectively. For wiser list management, segmentation also allows you to create and customize dynamic lists.
Aside from that, the software allows you to personalize each contact with real-time alerts and activity tracking for improved engagement. The Salesforce CRM interface also works with Pardot to keep track of customer data without disrupting your workflows.
Overall, while Pardot provides a wide range of features, it is not suitable for SMEs on a tight budget, unlike other low-cost marketing automation providers!
Features of Pardot
- Option for activity tracking
- Alerts in real time
- Reporting on Return on Investment
- Integrations with widely used applications
- Pricing for Pardot
- Only a free demo is available for Pardot, which may be found on the tool’s website.
- Paid plans start at $1,250 per month for up to 10,000 contacts invoiced annually with the Growth plan.
Paid subscriptions start at $15 per month with a 14-day free trial.
Optional event tracking is a unique feature.
ActiveCampaign isn’t the easiest software to get started with. Its features, on the other hand, are great for someone who has already dealt with automation tools. In terms of functionality, ActiveCampaign provides several useful customisation choices based on if/then/else logic. You may quickly customize your content in this way to send more successful email messages to your target audience.
Furthermore, ActiveCampaign’s automation builder is simple to use, allowing you to develop and automate multiple-condition follow-up email messages.
There are also alternatives for tracking sporting events on the platform. You may improve your webinar marketing and handle online events in this manner without having to be involved in every step of the process.
Overall, ActiveCampaign will assist you in automating your marketing procedures as well as hyper-personalizing your content. However, unlike some other famous ActiveCampaign competitors, it is more suited to sophisticated users.
Features of ActiveCampaign
- Flowchart maker with drag-and-drop functionality
- Hyper-personalization and event tracking choices
- Marketing and sales teams will benefit from the built-in CRM.
- eCommerce platform reporting and analytics
- Pricing for ActiveCampaign
- Although the email marketing software does not have a free plan, it does provide a 14-day free trial to try it out. Following that, ActiveCampaign offers four premium options, starting at $15 per month, that include email marketing, web forms, automation, and more.
- Email Marketing Automation Software is the second category.
- We saw tools that can manage every part of your marketing activities in the previous area. The majority of consumers, however, associate “marketing automation” with email automation.
- Email marketing automation tools are much less expensive than the aforementioned products, and you won’t have to pay for services you’ll never use.
- These technologies can be used to automate the sending of your campaigns, send transactional emails, create tailored audience segments, and send triggered emails, among other things.
- Moosend is the first tool.
Paid plans are available. Starts at $9/month with a free 30-day trial (sign up here)
Feature that sets it apart: Automated workflows that are simple to set up
Moosend is a leading email marketing and marketing automation software that allows you to create email marketing campaigns, automate your marketing activities, and generate leads with online forms. The drag-and-drop email builder, which comes with a plethora of email themes, will make you feel like a pro at email creation.
Using numerous triggers, conditional phases, and actions, you may create your own process. For instance, you can send a welcome email or an abandoned cart series to your subscribers when they take action. If you’re short on time, Moosend has a collection of pre-made recipes to help you out!
To provide converting messages, the platform also has advanced segmentation and personalisation options. Its segmentation tools, in particular, allow you to divide your audience into groups based on demographics, preferences, customer behavior, and more.
Marketing automation is a feature of Moosend that makes time-consuming jobs easier.
To better segment your audience, use email list segmentation.
Logic that is conditional
Automated recipes that are ready to use
Performance can be measured through real-time reporting and analytics.
Pricing at Moosend
The automated workflow editor, which allows you to construct endless processes, pre-made recipes, segmentation and customisation tools, and more, are all included in the $9/month price. You may also create a free account to try it out (no credit card required).
Constant Contact is the second tool.
Paid subscriptions start at $20 per month with a 60-day free trial.
Management of event invitations is a unique feature.
Constant Contact has become well-known as a result of its robust event invitation management solutions, which are not available on every platform. The email platform is simple to use, although it is more basic than advanced, which is ideal for beginners but limits advanced users.
In terms of automation, the service helps you to keep everything organized by using autoresponders and email list management tools. Constant Contact also assists new eCommerce business owners in segmenting their customers depending on their online behavior and purchasing habits.
Furthermore, marketing automation software allows you to develop automatic workflows based on email exchanges, allowing you to better target your customers. When it comes to more complicated operations and multi-step workflows, automation has several limitations.
Overall, Constant Contact will assist you in creating basic company automation. If you need additional features and flexibility, you should look into a more complex Constant Contact alternative.
Features of Constant Contact
Workflows that are simple to automate and are based on behavioral data
Management tool for advanced event invitations
To enhance your lead generation, use online forms.
Autoresponders that are simple to utilize
To track performance, use the email tracking feature.
Social networking and eCommerce platform integrations
Contact at All Times Pricing
Constant Contact does not provide a free subscription, however it does offer a 60-day trial. Following the trial time, the marketing automation solution provides two subscription plans with monthly prices starting at $20.
Mailchimp is the third tool.
Paid subscriptions start at $17/month, with a limited free plan available.
Multi-step bespoke workflows are a unique feature.
Mailchimp is one of the most widely used inbound marketing solutions. Not only that, but the program is one of the most integrated email marketing platforms available.
Mailchimp has several customizing possibilities with if/then/else logic when it comes to automation. However, its options aren’t as user-friendly or beginner-friendly as you’d expect when compared to other platforms. Similarly, due to its extensive automated operations, its marketing automation software is intended toward more experienced customers.
Furthermore, Mailchimp allows you to better manage your email marketing plan by integrating it with your social media strategy. You may also design conditional relationships for your contacts using list management and segmentation.
Overall, Mailchimp will equip you with the tools you need to build effective automation workflows for your digital marketing approach. Nonetheless, unlike other Mailchimp options, it may be tough for unskilled email marketers.
Features of Mailchimp
Targeting based on advanced segmentation and behavior
Custom processes with several steps to target your audience
Landing pages to boost your lead generation
Integrations with a wide range of popular apps
Pricing for Mailchimp
Mailchimp has a limited free account that allows you to send emails to 2,000 people each month. More importantly, price starts at $17/month for up to 500 users, providing you access to extra sophisticated capabilities.
Sendinblue is the fourth tool.
Paid subscriptions start at $25 per month, with a free plan available.
Option for SMS autoresponder is a unique feature.
SendinBlue is a marketing solution that combines the power of email with other channels such as SMS. The automation workflow builder is simple to use and offers both basic and complex functionality.
Users can set up triggered drip campaigns using behavioral data like email engagement or website activity. This manner, you can send the proper message to the right people. You can also use the test workflows tool to put your flows through their paces before they go live.
The marketing automation software’s segmentation and customisation options are also noteworthy. You can use the tool to deliver customised content to your audience depending on set criteria like gender or engagement level, for example.
Overall, SendinBlue is a simple automation solution that falls short on the integration front.
Sendinblue SMS autoresponder messages are included.
To capture leads, use a landing page building tool.
A/B testing is used to determine which version is the most successful.
Email and SMS texting for transactional purposes
SendInBlue’s free plan allows you to send 300 emails each day to an unlimited number of recipients. Paid subscriptions begin at $25 per month and include more features as well as a higher email sending limit.
Software for Lead Generation Automation is the third category.
The tools in this category are primarily designed to automate the customer journey. They’re ideal for enterprise and B2B marketing and sales teams, and they can aid in lead generation, lead scoring, and lead nurturing scalability.
Keap is the first tool.
Paid subscriptions start at $79 per month with a 14-day free trial.
Feature that sets it apart: Integration of CRM and Email
Keap (previously known as Infusionsoft) is a marketing automation software that bills itself as a solution for small businesses and enterprises. The CRM and automation integration of the program is also well-known, allowing you to construct effective marketing campaigns.
Keap has combined sales and marketing to provide you with an integrated solution that will streamline your operations. While it is perfect for small firms, it may not be appropriate for larger corporations.
Additionally, the automation builder is highly versatile, allowing you to develop automation workflows that will make your chores easier. Keap is a decent alternative for SMEs in general, however it has a steep learning curve.
Features of Keap
Sales and marketing automation that is integrated
Easy-to-use reporting and analytics software
Subscription form creator that is smart
Text messaging and a phone line
Pricing by Keap
Keap offers a 14-day free trial to try out the service. Paid plans begin at $79 per month after that, and include features like easy automation, CRM, and more. Keap Pro, which costs $149 per month, is required for more advanced marketing and sales automation.
Clearbit is the second tool.
Pricing is not available (contact Clearbit for pricing details)
Reveal anonymous web traffic is a unique feature.
Clearbit is a robust marketing data engine that allows companies to examine all of their consumer interactions in depth. The platform gives accurate, real-time data that your sales and marketing teams can use to boost conversions at every point of the customer journey.
The suite of products can save you time by helping you choose your appropriate accounts, track anonymous website users, and manage your ads accordingly. Additionally, you may enrich every record in your CRM program automatically, boosting team productivity.
Overall, it’s an easy-to-use solution that helps companies of all sizes become really data-driven.
Clearbit has a feature that automatically creates appropriate content based on the amount of traffic.
Find fresh leads with comprehensive contact details.
Lead qualification, nurturing, and segmentation are all important steps in the sales process.
Management of opportunities
Salesforce, Marketo, and HubSpot are just a few of the prominent services that can be integrated.
Pricing by Clearbit
Clearbit presently has a free trial available, and you can also request a demo. Clearbit will be able to provide you with more price information.
Breadcrumbs.io is the third tool.
Paid subscriptions start at $499 a month, with a free plan available.
Co-dynamic lead scoring models are a unique feature.
Breadcrumbs is a revenue acceleration technology that lets you find and select leads based on their conversion potential. You may use the tool to build models for Acquisition, Up-sell/Cross-sell, Retention, and Adoption, all of which can be A/B tested natively.
Thanks to variables like Recency, Frequency, Scoring Interval, and Decay Rate, the advanced tool also allows you to construct dynamic scores that indicate when demand is there. You also get an easy-to-use interface that requires no technical knowledge, and you can use both contact and account information to calculate a single score.
Overall, Breadcrumbs is a simple platform that simplifies the challenging and time-consuming process of lead scoring for everyone.
Characteristics of Breadcrumbs
Lead scoring that changes over time
The user interface is basic and intuitive.
Pricing for breadcrumbs
The tool provides a free plan that includes 500 leads per month, minimal integrations, and one active model. Pricing starts at $499 for 2,000 leads per month, premium integrations, and other features.
Act-On is the fourth tool.
Pricing: Paid plans start at $900 a month, with a free trial available.
Pricing is based on current contacts rather than the complete database, which is a unique feature.
Act-On is a marketing automation platform that includes lead management, email marketing, and social media management, among other features. The product is extremely useful for inbound marketing automation, and it allows marketers to scale their organizations by generating B2B demand.
By automating buying processes and personalizing messages and campaigns, this marketing automation system allows marketers to optimize the whole customer journey and generate great brand experiences.
Landing page editor with drag-and-drop functionality
Lead scoring, segmentation, and nurturing that is dynamic
Management of data quality
Buying routes that are automated and adaptive
Pricing that responds to action
While Act-On does not offer a free trial, it does provide a free demo. Paid subscriptions start at $900 per month for up to 2,500 active contacts, with the Enterprise plan required for account-based marketing and comprehensive reporting.
Social Media Automation Software is the fourth category.
Tools for automating various areas of social media marketing are known as social media automation tools (content publishing, scheduling, monitoring, analytics).
Such technologies may assist practically any business in managing many social media accounts, using social media for paid advertising, and even providing customer service.
Buffer is the first tool.
Paid subscriptions start at $15 per month, with a free plan available.
Hashtag Planner is a unique feature.
Buffer is a well-known social media management platform that lets you plan, collaborate, and produce outstanding content while also delivering in-depth analytics to help you grow your brand on social media.
The platform includes solutions for publishing, interaction, analytics, and team collaboration, all of which enable teams operate more efficiently and achieve more meaningful social media engagement and results.
Overall, Buffer is a fantastic tool designed specifically for small businesses, allowing them to promote their brand and drive genuine engagement on social media networks.
Features of the Buffer
Collaboration Tools for Automated Publishing
Management of several accounts
Management of the work flow
If you’re just getting started, Buffer offers a free forever plan. Paid subscriptions start at $15 per month and include extra features and social channels.
SocialBee is the second tool.
Paid subscriptions start at $19 per month with a 14-day free trial.
Feature that sets it apart: Inside the post editor, there’s a Canva integration.
SocialBee is a top-of-the-line social media management tool that can help you get the most out of your online efforts and boost your social media profile. Add, organize, schedule, and share material on Facebook, Twitter, Pinterest, Instagram, Google My Business, and TikTok, among other social media platforms.
It’s a great tool for organizations, entrepreneurs, and freelancers that want to automate their internet presence as quickly as possible. All of your posts may be created, customized, and scheduled using SocialBee. You can establish your own posting schedule based on best practices and tailor your postings based on the features of each site. You can also import content and edit it in a variety of formats to suit your needs.
Overall, SocialBee is a low-cost social media automation software that helps you generate more leads with less work. If you are unfamiliar with social media techniques, SocialBee can aid you with Concierge Services that will help you stay on top of your game.
Features of SocialBee
Using a content calendar to create a posting schedule
Recycle evergreen content or let time-sensitive content expire.
RSS Feeds are used to curate content.
A preview of your next posts in real time
To trace your links, use URL shorteners.
Pricing at SocialBee
You may try SocialBee for free for 14 days to see how easy it is to post. Paid plans begin at $19 per month after that, and can be paid monthly or annually for further savings. You can also get a 30-day money-back guarantee from the provider.
Hootsuite is the third tool.
Paid subscriptions start at $49 per month with a 30-day free trial.
Feature that sets it apart: Subscriber insights and super-rich analytics
Hootsuite is one of the most well-known social media management systems for small and large businesses. Organizations can use the software to cooperate on campaign management, manage organic and paid social content, receive important insights from social channels, and keep track of consumer dialogues.
Furthermore, the platform enables the automation of posts to ensure that they reach the right audience at the right moment, resulting in maximum engagement. You also get detailed data to better understand your subscribers’ demands and target them.
In a word, Hootsuite is an excellent tool for managing your social media strategy and growing your audience, as it has all of the software capabilities you’d expect, plus a lot more.
Features of Hootsuite
Manage sponsored ads while promoting organic content
Analytical capacities in abundance
The dashboard is simple and intuitive.
a large number of integrations
Pricing for Hootsuite
Hootsuite offers a 30-day free trial to try out all of its features. Paid subscriptions begin at $49 per month for one account and unlimited post scheduling after that.
SocialPilot is the fourth tool.
Paid subscriptions start at $30 per month with a 14-day free trial.
Feature that sets it apart: Functionality for content curation
Calendar management, scheduling, branding, and reporting are all features of SocialPilot, which is a social media marketing and analytics platform. In addition to mass scheduling, the software allows users to apply filters to their calendars and read messages by accounts and groups.
Furthermore, the platform’s capacity to track key data for the success of social media initiatives is particularly impressive. Audience growth and content engagement, as well as influencers and competition tracking, are examples of such indicators.
Overall, SocialPilot is a fantastic and cost-effective tool for streamlining social media marketing activities and accelerating brand growth.
Features of SocialPilot
Use the calendar tool to keep track of your posts.
Scheduling in bulk
Automation of RSS feeds
White-labeling in a single click Reports in PDF format
Pricing for SocialPilot
Although SocialPilot does not have a free plan, it does offer a 14-day free trial. Paid subscriptions start at $30 a month and provide most of the features a business might require, while a higher tier plan is required for social inbox and team collaboration.
Keyhole is the fifth tool.
Pricing: Custom pricing for all sizes of businesses, with a 7-day free trial.
Feature that sets it apart: Monitoring your brand and comparing it to your competitors are two things you should do.
Keyhole is a social media reporting and analytics application that automates reporting while also calculating the return on investment of your social media initiatives. To build the report, you don’t need to manually extract data from various social accounts every week. Instead, Keyhole does the grunt work so you can concentrate on figuring out what’s working for you and your competitors.
Within minutes, you may build ready-to-download reports and share live dashboards. You don’t have to be a data nerd to do it.
Twitter, Instagram, Facebook, TikTok, YouTube, and LinkedIn are just a few of the main social media networks that Keyhole works with. Last but not least, you can use the tool to track all of your influencer marketing initiatives and hashtags.
Data gathering from all social media networks that is automated and accurate.
Reporting on brand accounts and benchmarking against competitors
Hashtag analysis and campaign monitoring
Tracking and managing influencers
The performance measurements of organic vs. boosted (paid) posts
Pricing with a Keyhole
Keyhole provides a 7-day free trial period during which you can try out all of its features. In terms of paid plans, the organization offers customized pricing for all enterprises of any size.
Content Marketing Automation Software is the fifth category.
Content marketing automation solutions can assist firms in creating new content to publish as well as providing marketing teams with a variety of automated options for subjects, research, data, and messages. Construction of a content marketing funnel or basic social media post pre-scheduling are examples of further capabilities.
CoSchedule is the first tool.
Pricing: Paid plans start at $39 (for Marketing Suite, contact sales), with a 14-day free trial.
Document Classification is a unique feature.
CoSchedule is a marketing platform that allows you to centralize all of your marketing operations. The platform is made up of four different products that all contribute to the content automation feature.
The tool’s integration with your blog and social media is simple, allowing you to keep track of all of your information in one spot. Furthermore, CoSchedule allows you to automate multiple workflows and manage all of your brand’s assets efficiently. The platform also includes collaboration capabilities that allow clients and team members to collaborate on projects within it.
Overall, CoSchedule is a fantastic tool for content marketers, with a large number of integrations that allow it to integrate seamlessly with your marketing stack.
Features of CoSchedule
Real-time marketing calendar that can be customized
Publishing that is automated
Management of resources
Team workflows can be automated.
Pricing for CoSchedule
To try out CoSchedule’s functionality, it only offers a 14-day free trial. After that, subscription plans start at $39 for the Marketing Calendar tool, and you’ll have to contact their sales team for the whole Marketing Suite.
Clearscope is the second tool.
Pricing: Paid plans start at $170 per month, with a free trial available.
Feature that sets it apart: Content optimization aided by AI
Clearscope is a content optimization platform for SEO that provides tools to help you create content that performs well in search results. This tool aids content production by generating AI-powered content reports based on Google’s real-time data.
Furthermore, Clearscope’s platform includes a simple content grading scale that can be used to objectively assess content quality. Another fantastic feature of Clearscope is that reports may be shared and exported indefinitely, allowing you to interact with anyone, anywhere. Finally, the product works seamlessly with Google Docs and WordPress, ensuring that your content workflow is uninterrupted.
Overall, Clearscope is an easy-to-use program with instant benefits for content teams and marketers, saving time and assisting in the creation of optimized, high-ranking content.
Management of SEO
Recommendations and a keyword research tool
Scale for grading content in its entirety
Analyze the competition
Clearscope does not have a free plan, but you can request a demo of the software. Paid plans start at $170 a month and include 20 pieces of content and three user seats.
Wordable.io is the third tool.
Paid plans start at $49 per month, with a free trial available.
Bulk export is a unique feature.
Wordable is a content automation platform that allows you to quickly export Google Docs or HTML files to a page or post on WordPress, HubSpot, or Medium. The application lets users create blog articles quickly because it creates them directly from Google Drive with all of the formatting intact.
Wordable was designed to save you time when it came to uploading and formatting content. You just compose in your preferred app and then export ready-to-publish material. The time-consuming process of uploading and reformatting is no longer necessary.
Features that can be expressed in words
Upload HTML/Zip files or import material from Google Docs.
Transformations with a single click (open all links in a new tab, compress images, etc.)
Integration with popular platforms Save drafts in your CMS
Pricing that can be expressed in words
Wordable offers a three-document export free trial. Paid subscriptions begin at $49 per month for one user and up to 50 monthly exports. You’ll need to choose one of the four other plans if you want more users or exports.
Software for Reporting and Analytics Automation (Category #6)
Growing businesses and agencies that wish to save time and energy need reporting and automated analytics technologies. These technologies assist teams enhance and speed up decision-making by automating laborious data retrieval, compilation, and analysis.
Microsoft Power BI is the first tool.
Paid plans start at $9.99 per user/month, with a free trial available.
Integrations and Data Source Connectors are a unique feature.
Microsoft When it comes to visualizing data in a user-friendly fashion, Power BI is one of the most powerful tools. It enables you to quickly create dynamic dashboards and reports that you can easily share across your organization.
In comparison to other BI solutions, Power BI allows you to link diverse data sources, mash them up together, model them, and visualize them in a unified interface, providing you everything you need to uncover what your data truly means and improve your decision-making processes.
Features of Power BI
Reports that are interactive (drag and drop builder)
Retrieve data from hundreds of Data Sources and share and publish your findings on the web.
Power BI is a business intelligence tool that allows you to Pricing
Depending on the size of your firm and data requirements, Microsoft Power BI might be rather costly. The Power BI Pro and Power BI Premium are the two tiers of their core solution. Power BI Pro costs 9.99 dollars per user/m and gives you access to basic features like live dashboards and report sharing. The Power BI Premium package, on the other hand, charges $20 per user/month and gives you access to AI and big data technologies.
Supermetrics is the second tool.
Paid subscriptions start at 59€/month with a 14-day free trial.
Task Scheduling is a unique feature.
Supermetrics is the Swiss Army Knife for data-driven marketers, allowing you to connect any marketing platform and transfer all of your marketing data to your reporting or data storage software with a single click.
You can use it to import any type of data or metric you’re currently tracking into your preferred reporting software and start creating dashboards. When you’ve finished building your dashboard and reports, you can use their scheduling tools to automate data pulls.
Overall, Supermetrics is a simple answer to a difficult problem; with hundreds of data source connectors to choose from, you’ll be able to automate your marketing reports in no time.
Features of Supermetrics
There are over 100 data source connectors available.
API, BigQuery, and Amazon S3 are all options.
Pricing with Supermetrics
The cost of Supermetrics is determined by the Data Sources and the Destination to which you want to send the data. Pricing for spreadsheets starts at 59€ per month for one user and can go up to 250€ per month. On request, custom options are also available. You can find a comprehensive list of all the available pricing options for the destination here.
Dataslayer is the third tool.
Paid plans start at 59$/month, with a free plan available.
Email Notification is a unique feature.
Dataslayer is another tool for transferring marketing data to a data storage application such as Google Sheets or a data visualization platform such as Google Data Studio. Dataslayer for Google Sheets and Google Data Studio are the two products that are currently available. That may seem limited, but if you’re just getting started with generating marketing reports, it should enough!
Dataslayer is best suited for agencies, although it can be used in any way you see suitable. Their automated email automation notifications are what sets them apart, and if you’re an agency, you’ll love it. So, if you’ve developed reports for your clients, you may let them know when they’ve been updated.
Overall, Dataslayer is quite easy to use and understand when dealing with simple data transfer issues. They’re currently working on expanding the number of locations and data sources available, such as Google Analytics, Google Advertisements, and Facebook ads.
Features of Dataslayer
Put all of your information in one location.
Data pulls that are automated to keep everything up to date
Functionalities for email notification
Pricing for Dataslayer
Dataslayer’s pricing is similar to Supermetrics’ in that it is determined by the destination of your data, albeit Dataslayer currently charges the same price for each of their major product offerings. Paid plans range from 59 dollars per month to 299 dollars per month, depending on how many API calls you make per day.
Google Data Studio is the fourth tool.
Free of charge
Seamless interaction with Google Products/Lots of Data Connectors and Integrations is a unique feature.
Google Data Studio is a tool that works similarly to Microsoft Power BI in that it allows you to turn your data into reports and dashboards, as well as visualize them using interactive elements like pie charts and line charts.
Because it is readily integrated with Google Analytics, you will be able to automate your marketing reports with ease with Google Data Studio; however, if you are not utilizing GA Data Studio, you can either utilize Supermetrics or Dataslayer to easily move all of your marketing data to it.
Overall, Google Data Studio is a beautiful solution, especially if you use the Google suite; it allows you to construct whatever report or dashboard you need to activate and monitor the effectiveness of your marketing efforts while also empowering your team.
Features of Google Data Studio
Dashboard that is personalized and interactive
A large number of data connectors are available.
Transformation of data
Publish and distribute your report within your company.
The user interface is simple and easy to use.
Google Data Studio is a data visualization tool developed by Google. Pricing
As part of the Google central Cloud Platform, Google Data Studio is available for free!
Sales Automation Software is the seventh category.
Sales automation software primarily tries to automate monotonous and manual operations, allowing sales teams to focus on completing sales and bringing in revenue.
Users may automate follow-ups, manage their sales pipeline, and even send invoices to clients using these technologies without having to engage in awkward interactions.
Salesforce Sales Cloud is the first tool.
Paid subscriptions start at $25 per month with a 30-day free trial.
Slack native integration is a unique feature.
Salesforce’s Sales Cloud is an automation solution that gives you the ability to close more deals by building customer relationships. By combining your sales activities on a single platform, the platform may help you boost rep productivity and drive more revenue.
You can provide customised sales experiences with Sales Cloud’s in-depth contact and account management. Additionally, you may streamline and automate time-consuming operations such as activity tracking, email notifications, and workflows. You may also use drag-and-drop to create your own sales processes.
Overall, Sales Cloud is a user-friendly platform with impressive features, but you’ll need to devote some time to learning it.
Features of Salesforce Sales Cloud
Keep track of your contacts and manage your pipeline.
Automation of processes
CRM on the go
Salesforce Sales Cloud is a cloud-based sales platform. Pricing
Sales Cloud offers a 30-day free trial, giving you plenty of opportunity to see if it’s right for you. Paid plans begin at $25 per month and include all of the necessary features. However, you should choose a higher tier subscription if you want more complex sales-related capabilities.
Pipedriver is the second tool.
Paid subscriptions start at $15 per month with a 14-day free trial.
Unlimited visual and configurable pipelines are a unique feature.
Pipedrive is a CRM and management application for salespeople created by hardcore salespeople for hardcore salespeople. Its distinctive trait is that it places a high priority on usability while maintaining a simple yet effective design.
All of the steps required in turning a potential contract into a successful sale can be streamlined with this tool. You also receive a good picture of several sales pipelines, allowing you to prioritize key tasks. Additionally, Pipedrive offers bespoke sales reporting tools that allow you to track targets, evaluate sales data, and more.
Overall, Pipedrive is an excellent and reasonably priced tool for planning sales efforts and keeping track of agreements. However, unless you use Zapier, integrating with other services may be difficult.
Pipedrive has a Pipeline feature. View for the most up-to-date list of outstanding bargains.
For personalized recommendations, use AI as a sales assistant.
Data on smart contacts
Analytics and reports that can be customized
Pipedrive provides a 14-day free trial to familiarize yourself with its features. Paid plans begin at $15 per month and include features that make it simple to organize activities and pipelines.
Salesmate is the third tool.
Paid subscriptions start at $15 per month with a 15-day free trial.
CX processes automation is a unique feature.
Salesmate is a customer relationship management (CRM) and marketing automation software that automates sales and marketing operations. Salesmate handles everything from contact management to deal creation and marketing campaigns to optimizing client journeys.
With Salesmate’s Chat Journeys, you can gather leads directly from your website. It also helps you build brand reputation because you can modify Salesmate to fit your needs.
With a simple drag-and-drop builder, you can automate your sales and marketing processes and design efficient automation journeys for your company. Salesmate CRM streamlines your business operations and gives actionable insights, allowing you to design more effective strategies.
Salesmate Automation journeys are included to help you streamline your marketing, sales, and customer service.
Journeys for live chat to engage website visitors and collect leads
For increased productivity, there’s built-in calling with a power dialer.
Over 700 apps have been integrated.
Management of contacts and leads
Salesmate provides a 15-day free trial to give you a taste of its features. Salesmate’s paid plans start at $15 per month.
Workflow Automation Software is the eighth category.
Workflow automation solutions make it easier to handle complex corporate processes. Automated processes, for example, can transport or alter data according to your instructions when a user action or internal signal is triggered.
They essentially assist you in automating repetitive and time-consuming tasks, and they frequently feature built-in analytics that identify possible inefficiencies.
Zapier is the first tool.
Paid subscriptions start at $19.99 a month, with a free plan available.
Advanced processes with specific branching logic are a unique feature.
Zapier is a web-based automation application that allows you to link your apps and services together. Without having to write any code, you can easily connect two or more apps to automate repetitive processes.
Simply put, the user creates “Zaps,” which are actions that are set up to be repeated when certain triggers occur. Users can also manage all of their “Zaps” from a single dashboard, and they can take advantage of the numerous online templates that other Zapier users have created and shared.
With over 500 integrations ranging from email marketing to social media and project management, Zapier makes it simple to create powerful multi-step workflows. Overall, Zapier is an easy-to-use, powerful, and cost-effective automation tool.
Features of Zapier
Zaps with multiple steps
Logic paths that are unique to you
Actions that are already in place (convert data, filter tasks, etc.)
There are almost 3000 apps available.
Pricing for Zapier
Zapier has a free plan with 100 tasks per month and single-step Zaps. Paid plans start at $19,99 to unlock the full potential of automation.
IFTTT is the second tool.
Paid plans start at $3.40 per month, with a free plan available.
Mobile apps for Android and iOS are a unique feature.
IFTTT is a data integration and connectivity platform that connects applications and devices with third-party integrations for home automation, fintech, and energy firms. Brands can use third-party integrations to increase customer engagement and grow their business in this way.
The tool also works with smart home gadgets and digital speech assistants like Alexa, Cortana, Google Assistant, and Siri. IFTTT differs from other comparable services in that it provides mobile apps for Android and iOS rather than relying just on a web interface.
Features of IFTTT
There are many different types of actions that can be performed.
Connectors that have already been built
Android/iOS mobile apps for the monitoring console
Pricing for IFTTT
IFTTT offers a completely free plan that allows you to create up to three Applets. The Pro plan costs $3.40 per month and unlocks all features, while developer plans start at $199 per year.
Phantombuster is the third tool.
Paid subscriptions start at $30 per month, with a free plan available.
Data extraction via ready-made automations is a unique feature.
Phantombuster is a cloud-based data extraction software that assists businesses in automating processes and generating new business leads, marketing audiences, and growth.
The tool can scrape information from any website and send it to a CRM or database. Phantombuster also allows administrators to schedule and automate operations like liking articles, accepting requests, delivering personalized messages, and more in order to boost visibility across the web.
Finally, because automations are cloud-based, users only need to program them once, and they are notified of their status or completion through email or Slack.
Features of Phantombuster
Extract information from any web page.
Automate your processes (e.g. auto-follow profiles, auto-like posts, accept requests)
Create and schedule complex workflows. code-free
Templates built-in for advanced automation
Phantombuster has a free plan as well as a 14-day free trial of premium features. Paid options start at $30 a month and provide you complete access to the app, as well as more Phantom time and Phantom slots.
Which Marketing Automation Software Is the Best?
To succeed in a fast-paced corporate world, automating your chores is not an option, but rather a need. As a result, marketing automation is the next logical step in a successful marketing plan.
You’ll need to consider functionality, price, and usefulness in day-to-day tasks to find the finest marketing automation service for your needs.