We’ve identified four major marketing software categories that the majority of businesses will need in order to support their marketing efforts either now or at some point in the future:
- Social Media Management Tools
- Email Marketing
- App Store Optimization Software
- Web Analytics
- Marketing Automation
- Affiliate Marketing Software
Certain categories of software were not included in this guide, namely data-heavy platforms for retrieving, integrating, visualizing, and reporting data. While this software certainly has value for marketers, we classify it as Business Intelligence software.
Featured Marketing Software Categories
Digital marketing is the process of creating, managing, and executing a marketing plan that uses digital technologies to reach and engage customers. It includes following categories of marketing: email, search engine (SEM), social media (SMM), paid search (PPC), content, mobile and more.
Trending Online Marketing Software Categories
Marketing Automation Software
Marketing automation software helps businesses improve their marketing plan by automating tasks like email marketing, social media posting, and lead creation.
The creation of an automation workflow allows these tasks to be automated. A workflow is the path that leads from one marketing task to the next. When a client establishes a profile on your website, a welcome email is automatically delivered to them.
The usage of streaming software has made live streaming simpler and more efficient than ever before, thanks to technological advancements over the last decade. This may be seen all around us in our daily lives.
According to research, the global enterprise video market is expected to reach $25.6 billion by 2025. That’s a compound yearly growth rate of more than 20%, if you do the arithmetic. There is no better time than now to start incorporating internet video content into your business. You’ll need access to live broadcasting software to do so.
Personalization engines analyze user data and tailor online content and experiences to their preferences. Personalization can be focused on a user’s personal attributes, interests, or previous actions and choices.
Users’ experiences are tailored by personalization algorithms to make them more engaging and increase marketing effectiveness. Merchants can give relevant material that is more appealing, relevant, and simple to utilize for each unique visitor using personalisation approaches. Personalization engines aid in increasing traffic, brand loyalty, customer satisfaction, and overall ROI.
Popular Digital Marketing Software Categories
SEO Software (SEO, SEM)
Search Engine Optimization (SEO) is the practice of growing traffic from organic search results. Free results on search engines like Google or Bing make up the core of SEO. The approach improves a website’s ranking on the Search Engine Results Page (SERP).
Social Media Marketing Software (SMM)
Social Media Marketing (SMM) tools provide under-appreciated features not common to all social media management suites. They can be hyper-specific and dedicated to one thing like brand activation or contesting. They might be focused on gaining followers on a single platform (e.g. Instagram).
App Store Optimization Software (ASO)
App store optimization (ASO) software helps businesses improve their application’s visibility and ranking on an app store’s search results. It lets users add screenshots and keywords to the application’s description to increase the conversion rate — i.e., the number of times the app is downloaded.
ASO software assists companies in driving traffic to their pages on app stores by providing recommendations for app placement, A/B testing, and more.
Popular ASO Tools Features
- App Store Localization
- ASO Reporting
- AB Testing
- Competitor Monitoring
Marketing Software Popular Terms:
- Tools to discover App Keywords, and provide App Rank Tracking.
- Blogging Platforms
- Affiliate Software
- Adtech & Martech
- ASO Reporting Software
- Keyword and Rank Tracking Software
Marketing Software FAQ
Why is SaaS Important in Marketing?
SaaS is an acronym for software as a service. It is a type of subscription software that allows users to access and use the software from a remote location. Applications hosted on the web in this way are called cloud applications. SaaS has become important in marketing because it allows companies to outsource certain functions, such as customer relationship management, to third-party providers. This can save the company money and time, as well as free up resources that can be used for other purposes.
Which Type of CRM is Used for Marketing Automation?
There are three types of CRM: customer-service oriented, sales-oriented and marketing-oriented. Marketing automation typically uses a marketing-oriented CRM. Salesforce and Microsoft Dynamics are both marketing-oriented CRMs.
What is a Personalization Engine?
A personalization engine is a technology that uses artificial intelligence (AI) to learn about and remember the individual preferences of consumers, so that it can recommend products, services and content that are most likely to appeal to them. It can also help businesses target ads more effectively by learning which ads are most likely to be of interest to a particular individual.