Affinio is an augmented market intelligence platform that helps some of the world’s most inventive brands and agencies, like Unilever, Lionsgate, and R/GA, make data-driven business choices.
Affinio is driven by award-winning AI-powered segmentation and visualization technology that uncovers insights from any dataset automatically (e.g. social, DMP, CDP, etc.). Unlike typical business intelligence or advanced analytics software, Affinio democratizes data science and makes insights available to both technical and non-technical employees across the organisation.
Customer segmentation, worldwide audience research, personality development, media planning, content and creative development strategies, influencer marketing, and sales enablement are just a few of the ways Affinio is used by customers.
Customers rely on Affinio’s intuitive Ux, ease-of-use, and speed-to-insight for an unrivaled ‘out-of-the-box’ solution.