What is Braze?
Braze is a cloud-based lifecycle engagement platform designed to help businesses of all sizes manage customer interactions to improve product experience, retention rate, lifetime value, and return on investment (ROI). The platform enables organizations to create, launch, and manage personalized marketing campaigns to engage with the target audience across different platforms, devices, and online channels.
The software allows teams to connect with the customers via in-app messages and capture lost prospects via emails. Administrators can create audience segments using real-time data and perform A/B testing to optimize interactions. It also offers other features such as data orchestration, streaming, and sharing, reporting tools, a drag-and-drop interface, and more.
It offers individual concepts for various industries, for example, retail and online trade, entertainment, travel, and financial services. Among other things, personalized messages are used for customer communication. Customers can access them via various channels, such as SMS, email, or apps. The software offers numerous options for analyzing customer data, for example, detailed customer profiles. Marketing managers can use Braze’s diverse tools, such as dynamic segmentation and personalization options. The management of customer interactions takes place via a single interface.
It provides companies with numerous suggestions and options for optimizing customer relationships. For example, companies can use forecasting tools or harness the potential of behavior-based automation. Braze’s high-security standards enable companies to comply with global guidelines.